Singapore-based Small and Medium Enterprises Riding on the Tianjin Eco-City bandwagon as a Springboard into the North-China Market – Innoplan Technology Pte Ltd

Tianjin Eco City - Innoplan

8 July 2011
Sino-Singapore Tianjin Eco-City Co. Ltd. (SSTEC) announced its latest partnerships with 14 Singapore-based companies today at a signing ceremony held in Singapore in conjunction with the “Tianjin Eco-City Seminar: Updates on new opportunities for Singapore Companies”.  The seminar was jointly organized by International Enterprise (IE) Singapore and SSTEC.

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The Tianjin Eco-City (TEC), which aims to be a practicable, replicable and scalable model for sustainable city development, serves as a living lab and platform to help Singapore-based companies enter the sustainable development market in China, as well as the rapidly growing Northern China market. Apart from the growing number of MNCs and Chinese companies which are already in the Eco-City, including Philips, and Hitachi, Singapore-based Small & Medium Enterprises (SMEs) are also taking advantage of the TEC to penetrate the China market.

Twelve of the 14 companies involved in today’s signing ceremony are Singapore-based SMEs.

Companies use opportunity to showcase capabilities in Tianjin Eco-City
Greenwave Reality Pte Ltd will be setting up their first presence in China, with the establishment of a Smart Green Home Centre at the Eco-Business Park in TEC, to showcase its green technology and energy management system. Innoplan Technology will also showcase their eco-friendly integrated furniture system at the Eco-Business Park, while KLW Holdings Limited, a provider of recycled wood for doors and flooring, will be taking up space in the Eco-Industrial Park in TEC for the manufacturing of products for distribution to the North-China market.

Explaining his decision for investing in the Eco-City, Mr John Seah, CEO of Innoplan Technology pointed out that, “Tianjin Eco-City is a choice location for our regional office focusing on the North China market.  What drew us to the Tianjin Eco-City are the business opportunities present in such a newly developing city.”

“Being the first office furniture company in Singapore carrying the Greenguard seal and our commitment to develop products using environmentally sustainable materials and eco-friendly manufacturing processes, we believe Innoplan’s products and values will enhance the reputation of the Singapore brand here. The fact that IE Singapore was able to provide support through the Tianjin Eco-City Assistance Programme (TAP) was also a great assurance to an SME, with limited resources, such as ourselves.”